Friday, February 6, 2009

Valentine's Day

Valentine's Day is just around the corner. The holiday that we (as florists) spend weeks preparing for. We always "hope" that our orders arrive in advance so we can make an accurate sales forecast allowing us some insight on exactly how many flowers to purchase. Unfortunately, this never seems to be the case. I always joke that it's a "man's holiday" which seems to ben equivalent to "procrastination" with flower ordering (hahaha) They still remember to order, it'sjust usually on the day before or on Valentine's Day itself. My marketing instincts kick in and I think, "What if we call the guys with a gentle reminder to order early or send an email blast allowing easy online ordering?" It's worked on a few but we haven't tapped into the majority!

At this point, we have surrendered to the fact that we will do our best to "project" the amount of incoming orders and surrender to the fact that this is a holiday that thrives on the last minute orders by our sweethearts. Either way, no matter how the orders arrive to our shop, a week before or the day of, we always appreciate all of the clients who remember to give us a call. We are here to make your look like superstar to your sweetheart! Thank you for the orders whether they arrive the week before or the day of, we truly appreciate it!

Happy Valentine's Day!
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